SAFEGUARDING CONSUMERS: WEBS OF DECEPTION & THE BETTER BUSINESS BUREAU’S MODERN RELEVANCE

Posted May 6th, 2024 in General News

In an era marked by the rapid advancement of technology and the proliferation of online platforms, consumers face an unprecedented array of choices when it comes to purchasing goods and services. While the digital age has brought unparalleled convenience and accessibility, it has also ushered in new challenges, including the proliferation of fraudulent content, scams, and deceptive practices. In this landscape, the Better Business Bureau (BBB) stands as a beacon of trust and reliability, providing consumers with valuable resources and protections against unscrupulous businesses.

Founded over a century ago, the BBB has evolved into a trusted resource for consumers seeking trustworthy businesses and reliable information. With its mission to advance marketplace trust, the BBB serves as a mediator between businesses and consumers, offering dispute resolution services, consumer education, and accreditation programs.

In today's digitally-driven world, where AI-generated content and sophisticated scams abound, the BBB's role in safeguarding consumers has never been more critical. By maintaining a database of business profiles, customer reviews, and accreditation statuses, the BBB empowers consumers to make informed decisions and avoid falling victim to fraudulent schemes.

One of the hallmarks of the BBB is its accreditation program, which signifies a commitment to ethical business practices and customer satisfaction. Companies like our own, Watertite Roofing, with their A+ accreditation, demonstrate a dedication to integrity and excellence in their operations. For consumers, this accreditation serves as a seal of approval, instilling confidence and peace of mind when selecting a service provider.

Beyond its accreditation program, the BBB offers valuable resources to educate consumers about common scams, deceptive advertising practices, and ways to protect themselves from fraud. Through its website, publications, and community outreach initiatives, the BBB equips consumers with the knowledge and tools they need to navigate the modern marketplace safely.

In an age where trust is paramount, the Better Business Bureau serves as a trusted ally for consumers, businesses, and the community at large. Its commitment to promoting transparency, accountability, and integrity sets the standard for ethical business conduct and inspires confidence in the marketplace.

At Watertite Roofing, we take immense pride in our A+ accreditation with the Better Business Bureau (BBB). For us, this accreditation isn't just a badge; it's a testament to our unwavering commitment to delivering exceptional service, integrity, and trustworthiness to our valued customers. In an ever-evolving marketplace filled with challenges such as fraudulent content and scams, the BBB serves as an invaluable ally, providing us with the platform to showcase our dedication to excellence and offering consumers the assurance they need when choosing a roofing contractor.

What our customers are saying

  • Great experience - everything about their roof system was well explained, price was very competitive and the work was done on schedule with a great crew - what more could you ask for?
    M. B.
  • As the VP on the board of directors for our co-op apartment building in Hamilton for only the last 8 years, I was not involved in the initial decision to purchase a replacement solution for our, now, 60 year old building and therefore cannot comment on time lines involved. However, a few years ago, we felt the need to make sure it was working as it should and had a Watertite manager come to do an appropriate inspection, which resulted in his assurance that all was as it should be, which also gave me the opportunity to get a deeper understanding and appreciation of the Duro-Last product installed by Watertite. Though it is ill advised to walk around the roof in spiked track shoes, there is a fair amount of traffic as a result of regular, seasonal maintenance of our 4 roof drains by service personnel and yet the roof still continues to show no sign of aging. There is an apartment across the street of similar size and vintage that seems to almost annually require people to come and re-apply tar paper and heated tar. By contrast our roof has needed absolutely no maintenance in the 10 years since its installation and we still have another five years on our warranty. I understand this material has a number of installations in excess of 30 years. My understanding of the initial advantages of our purchase decision relate to: - the comparative speed and efficiency of installation due to its pre-engineering and construction in the consistency of a factory environment, -the fact the membrane could be installed over top of existing infrastructure without expensive replacement of valuable materials that continued to serve the building, -that it is safely installed without the use of open flame tools and finally, -as opposed to (sun) heat-absorbing tar paper based installations, the Duro-Last is made of a reflective material which contributes directly to the diminished need for air conditioning compensation. I have zero problems recommending the Watertite's Duro-Last roof replacement or for new building installation.
    Brian Patriquin
  • We hired Watertite Roofing to repair a leaking flat overhang on the front of our house that had been poorly done by another roofing company about 10 years earlier. Rot had set in and owner Zak Keyes had the solution for a permanent fix. Lead hand Jon took over from there and skillfully directed his crew to undo all the damage, working tirelessly in cold weather to give us a house that looks great and the knowledge that the problems are fixed for good. We highly recommend Watertite Roofing for flat roof construction and repair. Leanne and Pierre – Hamilton Ontario
    Leanne Joanisse
  • Great responsiveness, good value and no hidden costs. Would not hesitate to recommend this company to anyone needing roof work. Chris Elgar of C Elgar Holdings Limited.
    Chris Elgar
  • Watertite Roofing is very professional. The quality of their work is outstanding. I would not hesitate to use the them again.
    Greg Olsen
  • There’s a reason the Watertite team consistently receives glowing reviews & is a highly rated Better Business Bureau member - such standing can only be earned - by consistently delivering a high-quality service & customer experience. To start, Zak prepared a detailed quote that included photos & clearly outlined what needed to be done & why. Thereafter, Zak dispatched a highly skilled, professional team to make the much-needed repairs. Thank you Zak & team - you are a credit to your profession! In an industry fraught with unscrupulous characters, it’s a comfort knowing the Watertite team’s business model subscribes to such old-fashioned values as honesty, integrity, quality, & doing what they committed to do. Better Business Bureau membership is a key differentiator in an industry that lacks governance, oversight & consumer protection enforcement.
    C Prescott
  • I have full confidence in recommending this company to anyone. I have used Watertite on three occasions (three different buildings). They were professional, clean and their pricing was better than the competitors. Completely satisfied with the service and finished product.
    Stephane Marchand
  • As a custom home builder and renovator we work on many unique projects that require unique products and solutions. We only work with contractors that can provide the level of professionalism, service, and product quality that we demand of ourselves for our clientele. Watertite Roofing is one of those contractors who sets the bar higher for others. Their response time, organization of operations, and delivery on service is rarely paralleled. And they install a durable, well warrantied product that takes a load off our minds. We wouldn't use anyone else.
    David Tucker
  • In 2018 the team at Watertite installed a new flat roof on our building. Being that it was fairly new product and procedures to us we were a bit apprehensive at first. However, Zak and the team were great to deal with in terms of explaining the new product and installation procedures and it really eased our mind during the decision making process. During installation the team couldn't have been better. Quick, clean and efficient, very knowledgeable and upon completion they took the time to explain the do's and don'ts as well as general maintenance tips for us to follow. This past week during the excessive snow storms we've had in our area we had some water dripping into our office and showroom. Zak had a team member over the next business day to have a look, at no charge. He did the best he could to clear the water and ice from a frozen eavestrough and downspout that was causing water to travel behind siding and under the membrane. We are very grateful for them to have come out so quickly and not even charge us even though the leak wasn't even from their roof installation! We have another project in the works for the spring time and we will definitely be going with the team at Watertite again!
    Steve Yendt
  • Always a pleasure working with Waterside Roofing from Dunnville, Ontario. Watertite is very professional at their workmanship and I will continue to have them complete multiple jobs in the future.
    Rodney Hipwell
  • We have used Watertite Roofing on several occasions and have been extremely happy with their service. They have come to our rescue many, many times always swiftly and professionally. It's incredibly hard finding a great roofing company. I'm pleased to say that we've found them and look forward to doing business with them for many years to come.
    Melissa Turner
  • 5 Stars for commercial flat roofing in Haldimand and Niagara
    Myron Myslowka
  • We purchased a building requiring a new flatroof. Didn't take to long to figure out who I was going to work with. Thru multiple business owners in the area and talking with some friends in real estate, the same name kept coming up. I gave Zach, owner, a call and booked a time to take a peak. He arrived ontime, prepared and presentable. He knew his product well and came up onto the roof to explain the process. After measurement and finalizing the details we decided to proceed with a roof replacement. A quotation was sent back within 2 days with pictures of the existing roof, new roof design and the payment schedule from start to completion. His crew that did the roof were very respectable of my property. There was no garbage left behind and the end product turned out great. Clearly, I'd be happy to do business with Watertite again. I could have done the contract on a handshake. Zacks words were few but what got promised happened and his communication was clear. I would have zero reservations in passing their name forward. Thanks for helping me out. Great company.
    Drew Williams
  • We did our due diligence on roofers when we needed a complete new 15,000 square foot flat roof. All signs were positive for Watertite and they did not disappoint us, they did a great job. Zack was our main contact and he kept us informed throughout the project and always returned our calls in a timely fashion. Well done Watertite team! Larry Fontaine, president of Fontaine Transport Inc.
    Barb Fontaine
  • Watertite did an amazing job with our rooftop terrace installation, very professional and built to last many years. I would recommend them to anyone looking for a solution that is long lasting and low maintenance. Amazing job!
    Glenn Edwards

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