SAFEGUARDING CONSUMERS: WEBS OF DECEPTION & THE BETTER BUSINESS BUREAU’S MODERN RELEVANCE

Posted May 6th, 2024 in General News

In an era marked by the rapid advancement of technology and the proliferation of online platforms, consumers face an unprecedented array of choices when it comes to purchasing goods and services. While the digital age has brought unparalleled convenience and accessibility, it has also ushered in new challenges, including the proliferation of fraudulent content, scams, and deceptive practices. In this landscape, the Better Business Bureau (BBB) stands as a beacon of trust and reliability, providing consumers with valuable resources and protections against unscrupulous businesses.

Founded over a century ago, the BBB has evolved into a trusted resource for consumers seeking trustworthy businesses and reliable information. With its mission to advance marketplace trust, the BBB serves as a mediator between businesses and consumers, offering dispute resolution services, consumer education, and accreditation programs.

In today's digitally-driven world, where AI-generated content and sophisticated scams abound, the BBB's role in safeguarding consumers has never been more critical. By maintaining a database of business profiles, customer reviews, and accreditation statuses, the BBB empowers consumers to make informed decisions and avoid falling victim to fraudulent schemes.

One of the hallmarks of the BBB is its accreditation program, which signifies a commitment to ethical business practices and customer satisfaction. Companies like our own, Watertite Roofing, with their A+ accreditation, demonstrate a dedication to integrity and excellence in their operations. For consumers, this accreditation serves as a seal of approval, instilling confidence and peace of mind when selecting a service provider.

Beyond its accreditation program, the BBB offers valuable resources to educate consumers about common scams, deceptive advertising practices, and ways to protect themselves from fraud. Through its website, publications, and community outreach initiatives, the BBB equips consumers with the knowledge and tools they need to navigate the modern marketplace safely.

In an age where trust is paramount, the Better Business Bureau serves as a trusted ally for consumers, businesses, and the community at large. Its commitment to promoting transparency, accountability, and integrity sets the standard for ethical business conduct and inspires confidence in the marketplace.

At Watertite Roofing, we take immense pride in our A+ accreditation with the Better Business Bureau (BBB). For us, this accreditation isn't just a badge; it's a testament to our unwavering commitment to delivering exceptional service, integrity, and trustworthiness to our valued customers. In an ever-evolving marketplace filled with challenges such as fraudulent content and scams, the BBB serves as an invaluable ally, providing us with the platform to showcase our dedication to excellence and offering consumers the assurance they need when choosing a roofing contractor.

What our customers are saying

  • It's great to see local businesses such as Watertite Roofing - Specialists in Flat Roofing actively participating and helping the local community. Thank-you so much for your support this year at our BMX race track. We all do it for the kids!
    FALLS BMX PARK (Falls BMX Park)
  • The Optimist Club of Dunnville has worked with Watertite over the years. Recently, we contracted them to install a Duro-Last overlay roof system on the flat roof over our kitchen and back storage area. We were very pleased with the job. They noted a minor concern on a roof on which they were not working and repaired it at no extra charge. The team from - the quote, to the installation, to the office payment was friendly and professional. Installation of this durable, well-warrantied roofing allows us to focus our time and energy on our mission with the youth rather than worrying about leaking roof. Kudos to the Watertite team!
    Brenda Zynomirski
  • The company is a family business, however they have plenty of other people to take care of your needs. Their estimate is done by Google earth and their representatives are very professional and helpful. The system they represent has an excellent 20 year warranty and provides a beautiful looking end result. Using this product is definitely a money saver when doing a flat tar and gravel roof replacement. I highly recommend them.
    Ulrich
  • During a heavy rain event, the roof leaked and one of the tenant was concerned about the leak. I called Watertite Roofing and they were on the roof to patch the leak by end of the same day. In the meantime, they did an assessment of the roof and provided a quotation within days for the replacement of the roof. Once the quotation was approved, Watertite Roofing promptly began to replace the roof the following day. The foreman on site for Watertite Roofing was considerate of intrusion to the businesses and their clients. The site foreman was approachable and made changes requested by the landlord. The work was completed in four days and before the next rainfall. Communication with the head office was always pleasant and frequent updates were provided every several days of work progress by the Operations Manager/Estimator. I was pleased with the quick response and the professional manner in which the work was completed ahead of time.
    Silvio Mucciarelli
  • In 2018 the team at Watertite installed a new flat roof on our building. Being that it was fairly new product and procedures to us we were a bit apprehensive at first. However, Zak and the team were great to deal with in terms of explaining the new product and installation procedures and it really eased our mind during the decision making process. During installation the team couldn't have been better. Quick, clean and efficient, very knowledgeable and upon completion they took the time to explain the do's and don'ts as well as general maintenance tips for us to follow. This past week during the excessive snow storms we've had in our area we had some water dripping into our office and showroom. Zak had a team member over the next business day to have a look, at no charge. He did the best he could to clear the water and ice from a frozen eavestrough and downspout that was causing water to travel behind siding and under the membrane. We are very grateful for them to have come out so quickly and not even charge us even though the leak wasn't even from their roof installation! We have another project in the works for the spring time and we will definitely be going with the team at Watertite again!
    Steve Yendt
  • We did our due diligence on roofers when we needed a complete new 15,000 square foot flat roof. All signs were positive for Watertite and they did not disappoint us, they did a great job. Zack was our main contact and he kept us informed throughout the project and always returned our calls in a timely fashion. Well done Watertite team! Larry Fontaine, president of Fontaine Transport Inc.
    Barb Fontaine
  • Thank you Ibrahim, We really appreciate your Google rating us five stars. Can you share a few words about your experience please as it would be helpful for fellow Googlers. Thank you kindly from Management and Staff
    Ibrahim Jame Mosque
  • After doing a lot of research on possible solutions for renewing an existing 35yr old low pitch corrugated metal roof on a pre-eng industrial building; a membrane overlay system was chosen as the most effective from a performance, cost and warranty standpoint. After engaging 3 local firms for proposals, it quickly became apparent that Watertite was by far the best solution to meet our needs. Their rep (Zak) was very easy to work with, maintained great communications, and was very professional/responsive to any questions or communications I had. Through the whole process (survey, quotation, project coordination/execution, and wrap-up), Watertite and their personnel were top notch with little inconvenience to the tenant. Definitely would not hesitate to highly recommend Watertite and the Duro-last membrane system.
    Dave Allan
  • I had the opportunity to work with Watertite in 2008, they educated me on their product along with the installation process. The job was completed in a diligent and timely manner and the material is a superior technologically advanced product. Most recently, I had an ice issue this past December where Watertite came out to my building to tackle an ice issue. Upon completion, I was shocked to hear from Zak that there was NO charge for the time spent. There are a very few out there that exercise honest ethical business practice... THANK YOU
    Zappa Zappa
  • I have full confidence in recommending this company to anyone. I have used Watertite on three occasions (three different buildings). They were professional, clean and their pricing was better than the competitors. Completely satisfied with the service and finished product.
    Stephane Marchand
  • We hired Watertite Roofing to repair a leaking flat overhang on the front of our house that had been poorly done by another roofing company about 10 years earlier. Rot had set in and owner Zak Keyes had the solution for a permanent fix. Lead hand Jon took over from there and skillfully directed his crew to undo all the damage, working tirelessly in cold weather to give us a house that looks great and the knowledge that the problems are fixed for good. We highly recommend Watertite Roofing for flat roof construction and repair. Leanne and Pierre – Hamilton Ontario
    Leanne Joanisse
  • As a custom home builder and renovator we work on many unique projects that require unique products and solutions. We only work with contractors that can provide the level of professionalism, service, and product quality that we demand of ourselves for our clientele. Watertite Roofing is one of those contractors who sets the bar higher for others. Their response time, organization of operations, and delivery on service is rarely paralleled. And they install a durable, well warrantied product that takes a load off our minds. We wouldn't use anyone else.
    David Tucker
  • Zac and his team have been incredible from our first contact. They were the most reasonably priced of 4 quotes, got the job done quickly when they said they would, have promptly responded to any queries and have came back to support installation of ventwork during renovations. The new roof, trim and eaves troughs look great and we're very happy with the service.
    Amanda Harry
  • There’s a reason the Watertite team consistently receives glowing reviews & is a highly rated Better Business Bureau member - such standing can only be earned - by consistently delivering a high-quality service & customer experience. To start, Zak prepared a detailed quote that included photos & clearly outlined what needed to be done & why. Thereafter, Zak dispatched a highly skilled, professional team to make the much-needed repairs. Thank you Zak & team - you are a credit to your profession! In an industry fraught with unscrupulous characters, it’s a comfort knowing the Watertite team’s business model subscribes to such old-fashioned values as honesty, integrity, quality, & doing what they committed to do. Better Business Bureau membership is a key differentiator in an industry that lacks governance, oversight & consumer protection enforcement.
    C Prescott
  • 5 Stars for commercial flat roofing in Haldimand and Niagara
    Myron Myslowka

Write a review