SAFEGUARDING CONSUMERS: WEBS OF DECEPTION & THE BETTER BUSINESS BUREAU’S MODERN RELEVANCE

Posted May 6th, 2024 in General News

In an era marked by the rapid advancement of technology and the proliferation of online platforms, consumers face an unprecedented array of choices when it comes to purchasing goods and services. While the digital age has brought unparalleled convenience and accessibility, it has also ushered in new challenges, including the proliferation of fraudulent content, scams, and deceptive practices. In this landscape, the Better Business Bureau (BBB) stands as a beacon of trust and reliability, providing consumers with valuable resources and protections against unscrupulous businesses.

Founded over a century ago, the BBB has evolved into a trusted resource for consumers seeking trustworthy businesses and reliable information. With its mission to advance marketplace trust, the BBB serves as a mediator between businesses and consumers, offering dispute resolution services, consumer education, and accreditation programs.

In today's digitally-driven world, where AI-generated content and sophisticated scams abound, the BBB's role in safeguarding consumers has never been more critical. By maintaining a database of business profiles, customer reviews, and accreditation statuses, the BBB empowers consumers to make informed decisions and avoid falling victim to fraudulent schemes.

One of the hallmarks of the BBB is its accreditation program, which signifies a commitment to ethical business practices and customer satisfaction. Companies like our own, Watertite Roofing, with their A+ accreditation, demonstrate a dedication to integrity and excellence in their operations. For consumers, this accreditation serves as a seal of approval, instilling confidence and peace of mind when selecting a service provider.

Beyond its accreditation program, the BBB offers valuable resources to educate consumers about common scams, deceptive advertising practices, and ways to protect themselves from fraud. Through its website, publications, and community outreach initiatives, the BBB equips consumers with the knowledge and tools they need to navigate the modern marketplace safely.

In an age where trust is paramount, the Better Business Bureau serves as a trusted ally for consumers, businesses, and the community at large. Its commitment to promoting transparency, accountability, and integrity sets the standard for ethical business conduct and inspires confidence in the marketplace.

At Watertite Roofing, we take immense pride in our A+ accreditation with the Better Business Bureau (BBB). For us, this accreditation isn't just a badge; it's a testament to our unwavering commitment to delivering exceptional service, integrity, and trustworthiness to our valued customers. In an ever-evolving marketplace filled with challenges such as fraudulent content and scams, the BBB serves as an invaluable ally, providing us with the platform to showcase our dedication to excellence and offering consumers the assurance they need when choosing a roofing contractor.

What our customers are saying

  • Our church (Port Colborne BIC Church Port Colborne Ontario) contracted Watertite Roofing to install new roofing on our flatroof here at the church. We are so very pleased with the job... well done...professional...tidy...exceptional workmanship...thorough...and wonderful to work with from beginning to completion. Five stars for a job well done.
    Brian Lofthouse
  • We hired Watertite Roofing to repair a leaking flat overhang on the front of our house that had been poorly done by another roofing company about 10 years earlier. Rot had set in and owner Zak Keyes had the solution for a permanent fix. Lead hand Jon took over from there and skillfully directed his crew to undo all the damage, working tirelessly in cold weather to give us a house that looks great and the knowledge that the problems are fixed for good. We highly recommend Watertite Roofing for flat roof construction and repair. Leanne and Pierre – Hamilton Ontario
    Leanne Joanisse
  • As a custom home builder and renovator we work on many unique projects that require unique products and solutions. We only work with contractors that can provide the level of professionalism, service, and product quality that we demand of ourselves for our clientele. Watertite Roofing is one of those contractors who sets the bar higher for others. Their response time, organization of operations, and delivery on service is rarely paralleled. And they install a durable, well warrantied product that takes a load off our minds. We wouldn't use anyone else.
    David Tucker
  • There’s a reason the Watertite team consistently receives glowing reviews & is a highly rated Better Business Bureau member - such standing can only be earned - by consistently delivering a high-quality service & customer experience. To start, Zak prepared a detailed quote that included photos & clearly outlined what needed to be done & why. Thereafter, Zak dispatched a highly skilled, professional team to make the much-needed repairs. Thank you Zak & team - you are a credit to your profession! In an industry fraught with unscrupulous characters, it’s a comfort knowing the Watertite team’s business model subscribes to such old-fashioned values as honesty, integrity, quality, & doing what they committed to do. Better Business Bureau membership is a key differentiator in an industry that lacks governance, oversight & consumer protection enforcement.
    C Prescott
  • Always a pleasure working with Waterside Roofing from Dunnville, Ontario. Watertite is very professional at their workmanship and I will continue to have them complete multiple jobs in the future.
    Rodney Hipwell
  • It's great to see local businesses such as Watertite Roofing - Specialists in Flat Roofing actively participating and helping the local community. Thank-you so much for your support this year at our BMX race track. We all do it for the kids!
    FALLS BMX PARK (Falls BMX Park)
  • We have used Watertite Roofing on several occasions and have been extremely happy with their service. They have come to our rescue many, many times always swiftly and professionally. It's incredibly hard finding a great roofing company. I'm pleased to say that we've found them and look forward to doing business with them for many years to come.
    Melissa Turner
  • The Optimist Club of Dunnville has worked with Watertite over the years. Recently, we contracted them to install a Duro-Last overlay roof system on the flat roof over our kitchen and back storage area. We were very pleased with the job. They noted a minor concern on a roof on which they were not working and repaired it at no extra charge. The team from - the quote, to the installation, to the office payment was friendly and professional. Installation of this durable, well-warrantied roofing allows us to focus our time and energy on our mission with the youth rather than worrying about leaking roof. Kudos to the Watertite team!
    Brenda Zynomirski
  • During a heavy rain event, the roof leaked and one of the tenant was concerned about the leak. I called Watertite Roofing and they were on the roof to patch the leak by end of the same day. In the meantime, they did an assessment of the roof and provided a quotation within days for the replacement of the roof. Once the quotation was approved, Watertite Roofing promptly began to replace the roof the following day. The foreman on site for Watertite Roofing was considerate of intrusion to the businesses and their clients. The site foreman was approachable and made changes requested by the landlord. The work was completed in four days and before the next rainfall. Communication with the head office was always pleasant and frequent updates were provided every several days of work progress by the Operations Manager/Estimator. I was pleased with the quick response and the professional manner in which the work was completed ahead of time.
    Silvio Mucciarelli
  • Great experience - everything about their roof system was well explained, price was very competitive and the work was done on schedule with a great crew - what more could you ask for?
    M. B.
  • As the VP on the board of directors for our co-op apartment building in Hamilton for only the last 8 years, I was not involved in the initial decision to purchase a replacement solution for our, now, 60 year old building and therefore cannot comment on time lines involved. However, a few years ago, we felt the need to make sure it was working as it should and had a Watertite manager come to do an appropriate inspection, which resulted in his assurance that all was as it should be, which also gave me the opportunity to get a deeper understanding and appreciation of the Duro-Last product installed by Watertite. Though it is ill advised to walk around the roof in spiked track shoes, there is a fair amount of traffic as a result of regular, seasonal maintenance of our 4 roof drains by service personnel and yet the roof still continues to show no sign of aging. There is an apartment across the street of similar size and vintage that seems to almost annually require people to come and re-apply tar paper and heated tar. By contrast our roof has needed absolutely no maintenance in the 10 years since its installation and we still have another five years on our warranty. I understand this material has a number of installations in excess of 30 years. My understanding of the initial advantages of our purchase decision relate to: - the comparative speed and efficiency of installation due to its pre-engineering and construction in the consistency of a factory environment, -the fact the membrane could be installed over top of existing infrastructure without expensive replacement of valuable materials that continued to serve the building, -that it is safely installed without the use of open flame tools and finally, -as opposed to (sun) heat-absorbing tar paper based installations, the Duro-Last is made of a reflective material which contributes directly to the diminished need for air conditioning compensation. I have zero problems recommending the Watertite's Duro-Last roof replacement or for new building installation.
    Brian Patriquin
  • Great responsiveness, good value and no hidden costs. Would not hesitate to recommend this company to anyone needing roof work. Chris Elgar of C Elgar Holdings Limited.
    Chris Elgar
  • After doing a lot of research on possible solutions for renewing an existing 35yr old low pitch corrugated metal roof on a pre-eng industrial building; a membrane overlay system was chosen as the most effective from a performance, cost and warranty standpoint. After engaging 3 local firms for proposals, it quickly became apparent that Watertite was by far the best solution to meet our needs. Their rep (Zak) was very easy to work with, maintained great communications, and was very professional/responsive to any questions or communications I had. Through the whole process (survey, quotation, project coordination/execution, and wrap-up), Watertite and their personnel were top notch with little inconvenience to the tenant. Definitely would not hesitate to highly recommend Watertite and the Duro-last membrane system.
    Dave Allan
  • Zac and his team have been incredible from our first contact. They were the most reasonably priced of 4 quotes, got the job done quickly when they said they would, have promptly responded to any queries and have came back to support installation of ventwork during renovations. The new roof, trim and eaves troughs look great and we're very happy with the service.
    Amanda Harry
  • Zak at Watertite was fantastic! Called him up to get a quote and was very happy with the responsiveness. The work was completed as promised and in a very professional. Would definitely recommend them for any roofing needs.
    D. B.

Write a review