SAFEGUARDING CONSUMERS: WEBS OF DECEPTION & THE BETTER BUSINESS BUREAU’S MODERN RELEVANCE

Posted May 6th, 2024 in General News

In an era marked by the rapid advancement of technology and the proliferation of online platforms, consumers face an unprecedented array of choices when it comes to purchasing goods and services. While the digital age has brought unparalleled convenience and accessibility, it has also ushered in new challenges, including the proliferation of fraudulent content, scams, and deceptive practices. In this landscape, the Better Business Bureau (BBB) stands as a beacon of trust and reliability, providing consumers with valuable resources and protections against unscrupulous businesses.

Founded over a century ago, the BBB has evolved into a trusted resource for consumers seeking trustworthy businesses and reliable information. With its mission to advance marketplace trust, the BBB serves as a mediator between businesses and consumers, offering dispute resolution services, consumer education, and accreditation programs.

In today's digitally-driven world, where AI-generated content and sophisticated scams abound, the BBB's role in safeguarding consumers has never been more critical. By maintaining a database of business profiles, customer reviews, and accreditation statuses, the BBB empowers consumers to make informed decisions and avoid falling victim to fraudulent schemes.

One of the hallmarks of the BBB is its accreditation program, which signifies a commitment to ethical business practices and customer satisfaction. Companies like our own, Watertite Roofing, with their A+ accreditation, demonstrate a dedication to integrity and excellence in their operations. For consumers, this accreditation serves as a seal of approval, instilling confidence and peace of mind when selecting a service provider.

Beyond its accreditation program, the BBB offers valuable resources to educate consumers about common scams, deceptive advertising practices, and ways to protect themselves from fraud. Through its website, publications, and community outreach initiatives, the BBB equips consumers with the knowledge and tools they need to navigate the modern marketplace safely.

In an age where trust is paramount, the Better Business Bureau serves as a trusted ally for consumers, businesses, and the community at large. Its commitment to promoting transparency, accountability, and integrity sets the standard for ethical business conduct and inspires confidence in the marketplace.

At Watertite Roofing, we take immense pride in our A+ accreditation with the Better Business Bureau (BBB). For us, this accreditation isn't just a badge; it's a testament to our unwavering commitment to delivering exceptional service, integrity, and trustworthiness to our valued customers. In an ever-evolving marketplace filled with challenges such as fraudulent content and scams, the BBB serves as an invaluable ally, providing us with the platform to showcase our dedication to excellence and offering consumers the assurance they need when choosing a roofing contractor.

What our customers are saying

  • There’s a reason the Watertite team consistently receives glowing reviews & is a highly rated Better Business Bureau member - such standing can only be earned - by consistently delivering a high-quality service & customer experience. To start, Zak prepared a detailed quote that included photos & clearly outlined what needed to be done & why. Thereafter, Zak dispatched a highly skilled, professional team to make the much-needed repairs. Thank you Zak & team - you are a credit to your profession! In an industry fraught with unscrupulous characters, it’s a comfort knowing the Watertite team’s business model subscribes to such old-fashioned values as honesty, integrity, quality, & doing what they committed to do. Better Business Bureau membership is a key differentiator in an industry that lacks governance, oversight & consumer protection enforcement.
    C Prescott
  • Thank you Ibrahim, We really appreciate your Google rating us five stars. Can you share a few words about your experience please as it would be helpful for fellow Googlers. Thank you kindly from Management and Staff
    Ibrahim Jame Mosque
  • 5 Stars for commercial flat roofing in Haldimand and Niagara
    Myron Myslowka
  • The company is a family business, however they have plenty of other people to take care of your needs. Their estimate is done by Google earth and their representatives are very professional and helpful. The system they represent has an excellent 20 year warranty and provides a beautiful looking end result. Using this product is definitely a money saver when doing a flat tar and gravel roof replacement. I highly recommend them.
    Ulrich
  • We did our due diligence on roofers when we needed a complete new 15,000 square foot flat roof. All signs were positive for Watertite and they did not disappoint us, they did a great job. Zack was our main contact and he kept us informed throughout the project and always returned our calls in a timely fashion. Well done Watertite team! Larry Fontaine, president of Fontaine Transport Inc.
    Barb Fontaine
  • We purchased a building requiring a new flatroof. Didn't take to long to figure out who I was going to work with. Thru multiple business owners in the area and talking with some friends in real estate, the same name kept coming up. I gave Zach, owner, a call and booked a time to take a peak. He arrived ontime, prepared and presentable. He knew his product well and came up onto the roof to explain the process. After measurement and finalizing the details we decided to proceed with a roof replacement. A quotation was sent back within 2 days with pictures of the existing roof, new roof design and the payment schedule from start to completion. His crew that did the roof were very respectable of my property. There was no garbage left behind and the end product turned out great. Clearly, I'd be happy to do business with Watertite again. I could have done the contract on a handshake. Zacks words were few but what got promised happened and his communication was clear. I would have zero reservations in passing their name forward. Thanks for helping me out. Great company.
    Drew Williams
  • Watertite did an amazing job with our rooftop terrace installation, very professional and built to last many years. I would recommend them to anyone looking for a solution that is long lasting and low maintenance. Amazing job!
    Glenn Edwards
  • As the VP on the board of directors for our co-op apartment building in Hamilton for only the last 8 years, I was not involved in the initial decision to purchase a replacement solution for our, now, 60 year old building and therefore cannot comment on time lines involved. However, a few years ago, we felt the need to make sure it was working as it should and had a Watertite manager come to do an appropriate inspection, which resulted in his assurance that all was as it should be, which also gave me the opportunity to get a deeper understanding and appreciation of the Duro-Last product installed by Watertite. Though it is ill advised to walk around the roof in spiked track shoes, there is a fair amount of traffic as a result of regular, seasonal maintenance of our 4 roof drains by service personnel and yet the roof still continues to show no sign of aging. There is an apartment across the street of similar size and vintage that seems to almost annually require people to come and re-apply tar paper and heated tar. By contrast our roof has needed absolutely no maintenance in the 10 years since its installation and we still have another five years on our warranty. I understand this material has a number of installations in excess of 30 years. My understanding of the initial advantages of our purchase decision relate to: - the comparative speed and efficiency of installation due to its pre-engineering and construction in the consistency of a factory environment, -the fact the membrane could be installed over top of existing infrastructure without expensive replacement of valuable materials that continued to serve the building, -that it is safely installed without the use of open flame tools and finally, -as opposed to (sun) heat-absorbing tar paper based installations, the Duro-Last is made of a reflective material which contributes directly to the diminished need for air conditioning compensation. I have zero problems recommending the Watertite's Duro-Last roof replacement or for new building installation.
    Brian Patriquin
  • Well, we started by looking for an award-winning roofing material that could withstand the harsh Canadian weather. Then we discover Dura-Last – the most advanced vinyl roofing material ever developed. In so doing we also discovered an award winning flat roofing installer, even recommended by Dura-Last themselves. Turns out Watertite Roofing is the best flat roofing installer in Canada, serving right here in Southern Ontario. Went to their office, and I couldn't believe the number of awards that they have received. Hall walls full of awards. Nobody gets that many awards unless you're real good. So we not only get an Award winning product to protect our commercial investment, but we get the award-winning installers to boot. Don't gamble with your commercial properties - Watertite Roofing; the flat roofing specialists.
    Don Cormier
  • Zac and his team have been incredible from our first contact. They were the most reasonably priced of 4 quotes, got the job done quickly when they said they would, have promptly responded to any queries and have came back to support installation of ventwork during renovations. The new roof, trim and eaves troughs look great and we're very happy with the service.
    Amanda Harry
  • Our church (Port Colborne BIC Church Port Colborne Ontario) contracted Watertite Roofing to install new roofing on our flatroof here at the church. We are so very pleased with the job... well done...professional...tidy...exceptional workmanship...thorough...and wonderful to work with from beginning to completion. Five stars for a job well done.
    Brian Lofthouse
  • I had the opportunity to work with Watertite in 2008, they educated me on their product along with the installation process. The job was completed in a diligent and timely manner and the material is a superior technologically advanced product. Most recently, I had an ice issue this past December where Watertite came out to my building to tackle an ice issue. Upon completion, I was shocked to hear from Zak that there was NO charge for the time spent. There are a very few out there that exercise honest ethical business practice... THANK YOU
    Zappa Zappa
  • Zak at Watertite was fantastic! Called him up to get a quote and was very happy with the responsiveness. The work was completed as promised and in a very professional. Would definitely recommend them for any roofing needs.
    D. B.
  • We have used Watertite Roofing on several occasions and have been extremely happy with their service. They have come to our rescue many, many times always swiftly and professionally. It's incredibly hard finding a great roofing company. I'm pleased to say that we've found them and look forward to doing business with them for many years to come.
    Melissa Turner
  • I have full confidence in recommending this company to anyone. I have used Watertite on three occasions (three different buildings). They were professional, clean and their pricing was better than the competitors. Completely satisfied with the service and finished product.
    Stephane Marchand

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